Question 1

What is a Witnello trust page?

Accepted Answer

A Witnello trust page is a public, customer-facing home for the proof behind your work. It brings together verified reviews, completed jobs, project photos, testimonials, credentials, and local context so a prospective customer can see not just what you promise, but what you have already delivered.

Question 2

How does Witnello turn a completed job into a case study?

Accepted Answer

Witnello organizes the evidence attached to a completed job—what was done, where, when, and what the customer said—then shapes it into a clear case study. The result gives future customers the story of the project, the visible outcome, and the details that make the work credible.

Question 3

What does Proof Score measure?

Accepted Answer

Proof Score measures how much of your customer-facing proof is published and how well it covers the places customers look for confidence: reviews, project photos, testimonials, credentials, and completed jobs. It also surfaces gaps in service, location, and project-stage coverage, so you know which evidence would make your trust page stronger next.

Question 4

How is evidence collected and published?

Accepted Answer

You bring in the evidence your business already has, including reviews, photos, job details, testimonials, and credentials. Witnello helps tag it by service, location, and project stage, gives you a chance to review the details, and lets you choose what to publish. Nothing becomes public until you select it for your trust page or a specific case study.

Question 5

How does a roofer or repair shop get started?

Accepted Answer

Sign up, set up your business profile, and add the strongest evidence from a few completed jobs. Witnello organizes those details, shows your first Proof Score and the gaps worth closing, and helps you publish your first trust page or case study to share with the next customer.

Questions worth answering before you hire a team.

Make the work easier to believe.